A personal CRM to make your network, your net worth.
We believe the best-connected founders, investors and executives aren't more charming than everyone else. They have a system. Awesome Contacts is built to make you one of them.
You've wondered how they do it.
You know those people. The referral that appears from nowhere. The introduction that opens a door they didn't even knock on. They're not more charming than you. They have a system.
“Your weak ties are your most valuable ones.”
Mark Granovetter's research is the most-cited paper in all of social science. Your closest contacts share your blind spots, your circles, your information. Your biggest opportunities almost always come from the edges of your network, the relationships most people are quietly letting decay.
Granovetter, 1973
“Bridge builders earn more, get promoted faster.”
Ronald Burt's decades of research across industries found professionals who actively connect disconnected worlds earn higher compensation, receive better evaluations, and are promoted faster. The lone wolf is a good story. The data doesn't support it.
Burt, 1992 to 2019
The question isn't whether your network is your net worth. It's whether you have a system to make it work.
Knowing what to do has never been the problem.
0+
Books on networking on Amazon. Most of them are right. Almost no one who reads them changes.
60–70%
Existing relationships convert at this rate. New prospects convert at 5–20%. Every founder knows this about their business model. Almost none apply the same logic to their network.
Most tools help you follow up faster. Most books tell you to be more intentional. Almost none address the part where people actually get stuck: knowing what to do, but not having a system that makes it effortless to do consistently.
That's the gap Awesome Contacts is built for.
Built on twenty years of studying the world's best connectors.
Twenty years of studying the best-connected people, testing every networking idea I could find, and building in the room. The Awesome Relationships Framework™ is what that looks like in practice.
Age 18
Running music events
Not for the music. For the room. The energy of getting the right people into the same space, watching what happens when people who wouldn't normally meet actually meet, was addictive from the start. That same instinct would eventually get me behind the decks at the Winter Olympics in Whistler. Not through an audition. Through a relationship.
Mid-20s
Fridge Networking
A business networking series for ambitious under-30s, run in partnership with the Institute of Directors. Named after a literal fridge: everyone brings the ingredients. The magic is what gets made in the room. Younger founders and experienced operators, mixed intentionally. Both sides kept coming back.
Will (left) and Henry Reith (right) with the fridge, 2013
9 Years
Nine years running Oh Crap
Nine years as CEO of Australia's most recognised sustainable dog waste brand. 58 million dog poo bags saved from landfill. Seven years as the RSPCA's partner. Exited.
AFR Fast Starter 2021Mid-30s
Awesome Founders Dinners
Running founders dinners again. Intentional rooms, mixed deliberately. The same instinct as age 18, but now with a name for what I was actually doing. The Awesome Relationships Framework™ had been living in practice for twenty years. It was time to build a tool for it.
Now
Awesome Contacts
The tool I always wished had existed.
Henry Reith
Founder, Awesome Contacts
Good intentions don't compound. Systems do.
Most people in your network would help you if you asked at the right moment with the right ask. The problem isn't the people. It's that there's no system for surfacing those moments.
The Awesome Relationships Framework is the five-stage loop built to fix that. Every feature in Awesome Contacts maps to a stage in it.
Capture
Never lose a person, a context, or a moment.
Contextualise
Know the whole person, not just the job title.
Cultivate
Show up before you need anything.
Connect
Bridge people, ideas, and opportunities.
Compound
Relationships start paying you back.
Capture
Never lose a person, a context, or a moment.
Contextualise
Know the whole person, not just the job title.
Cultivate
Show up before you need anything.
Connect
Bridge people, ideas, and opportunities.
Compound
Relationships start paying you back.
What we believe.
I've never met a successful founder who got there without extraordinary relationships. I've never met one who felt they managed those relationships well.Henry Reith, Founder of Awesome Contacts
If this is you, you're exactly who we built it for.
The most connected founders, investors, and executives all have one thing in common. They don't rely on memory.
You're a founder
You know relationships drive everything. Warm contacts go cold between meetings. Memory is doing a job it was never built for.
Stays present with investors, advisors, and operators in ten minutes a day. Never loses a warm contact to inaction.
You're an investor
Hundreds of founders. Deal flow that lives on who introduces whom. You can't maintain all of it manually.
Makes warm introductions proactively. AI spots the right moment, you approve the message.
You're a connector
You already think this way. You make introductions naturally, follow up instinctively. You just need a tool that keeps up.
Finally has infrastructure that matches how they work. Not a sales tool with a CRM label.
For developers & AI builders
Building AI that works with real people?
Every AI agent that touches relationships needs a contact layer. Awesome Contacts is that layer. Full relationship context your agents can act on, not just names and emails.
This isn't a sales pipeline, lead management system, or outbound prospecting tool. Awesome Contacts is built for real relationships, not transactions.
Every week without a system is a week your network is quietly decaying.
The people in your contacts already trust you. They just haven't heard from you in a while. A system changes that.
Next intake: Fri 24 April. Limited spots.